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Equitia started with something personal.
After years of dealing with hypersensitive skin, Sahil found himself constantly reacting to products that were supposed to help. Skincare started to feel frustrating instead of comforting, filled with harsh ingredients, complicated routines, and uncertainty around what was actually safe for sensitive skin.
With over a decade of experience in engineering and manufacturing, Sahil approached skincare the same way he approached product design: with care, precision, and attention to detail.
That mindset became the foundation of Equitia. Thoughtfully formulated products designed to feel gentle, effective, and easy to use every day.
For Sahil, Equitia is about creating skincare people can feel comfortable reaching for daily. No unnecessary steps. No overwhelming routines. Just products made with real skin and real sensitivities in mind.

For over 40 years, Dr. Shakil Momin has dedicated his career to medicine and anesthesiology, a field built on precision, responsibility, and trust.
Throughout his work as a practicing anesthesiologist, educator, and medical leader, patient care has always been at the center of everything he does. That same thoughtful approach continues to shape Equitia today.
As Co-Founder, Dr. Momin brings decades of clinical experience and a deep understanding of the importance of safety, balance, and care when it comes to the human body.
His belief is simple: what you put on your skin should support it, never compromise it.
That philosophy remains a guiding part of Equitia and the products we create every day.

Fast-moving, high-demand SKUs that consistently sell out and maintain strong repeat-customer purchase momentum.
Highest margin in the category that gives you Superior profitability which competitors can't touch.
Nationwide delivery built for high-volume B2B partners on-time, every time.

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